INVICTA WATCHES

Latin for "invincible" Invicta was founded in 1837 in La Chaux-de-fonds, Switzerland by Raphael Picard, who had the radical notion that fine Swiss timepieces could be offered at modest prices. For more than a century, the assiduous little company created manual and automatic winding timepieces of exceptional design and construction. Like many Swiss names of its day, the brand all but disappeared during the quartz invasion of the early ‘70s. In 1991, descendants of the Invicta family re-established the brand holding firm to the company’s founding principle.