WEWOOD WATCHES

The baby of an Italian shoe dude who loves watches and two eco-smart entrepreneurs with a crush on the environment, WE fashions wooden timepieces from mostly scrap-wood and uses state-of-the-art Miyota movements for the guts, resulting in a unique watch that's handsome, earth-friendly, and splash-proof. The first timepiece was designed in Florence, Italy (2010) and with the widespread craving for newstalgia and eco-friendly ethos, WEwood hit the scene as the avant-garde approach to sophisticated sustainability. A few months later, WEwood opened a branch in Los Angeles, CA and teamed up with tree-planting-partner, American Forests.